- Status: Ended
- Genre: Documentary
- Release: 2023
- Description: The chilling hum of a vape pen, a soundtrack to a generation's addiction, perfectly encapsulates the unsettling power of "Big Vape: The Rise and Fall of Juul." This documentary series isn't just a chronicle of a company's meteoric ascent and spectacular crash; it's a stark examination of targeted marketing, the seductive allure of innovation, and the devastating consequences of unchecked corporate greed. Through compelling interviews and archival footage, the filmmakers paint a portrait of a culture manipulated, leaving viewers grappling with uncomfortable truths about consumerism and public health. While the series occasionally leans towards the sensational, its unflinching portrayal of the human cost of Juul's success elevates it beyond a simple exposé. "Big Vape" leaves a lingering aftertaste—a potent blend of fascination and outrage—that demands discussion long after the credits roll. A must-watch for anyone interested in business ethics, public health, or the dark side of technological advancement.