

Title: Marketing the Messiah
Year: 2020
Genre: Documentary
Rating: 7
Cast: Michael Bird
Description: A jarring juxtaposition of saccharine piety and ruthless ambition, "Marketing the Messiah" (2020) isn't just a film; it's a theological rollercoaster. This isn't your grandma's Sunday sermon; it's a darkly comedic exploration of faith in the age of social media, a biting satire that skewers the commodification of spirituality. The film masterfully uses subtle irony to expose the inherent contradictions within modern religious marketing, leaving the viewer questioning the very nature of belief in a world obsessed with branding. While the pacing occasionally falters, the performances are consistently strong, anchored by a compelling central character whose moral compass spins wildly under the pressure of achieving viral salvation. Ultimately, "Marketing the Messiah" provokes more than it answers, leaving a lingering unease that resonates long after the credits roll. It’s a provocative, thought-provoking cinematic experience that demands a second viewing – and perhaps a serious theological debate afterwards.